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STRETCHMO QR CODES SONIC CODE
This QR code links, only semi-helpfully, to the web page on which this article originally appeared: The “QR” stands for “quick response.” They can contain information such as a URL, which when activated by a phone’s camera can direct the phone’s browser to a particular web page.
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QR codes are those square descendents of zebra codes, such as the one shown below. (See them at and at the above io9.com link.)īut an interesting question arises, which is: How different would the Alicia Keys song played during the end credits have to be from the original version of the song for only the credits rendition to be recognized by Shazam as the correct one to cough up the Sinister Six photos? More to the point, can a specific version of a song function as the sonic equivalent of a QR code. In fact, at this point you don’t even need to do that, since the photos have already proliferated around the Internet.
STRETCHMO QR CODES SONIC FULL
Right now, two full days before the film’s release in the United States, you can pull up the Alicia Keys video on YouTube, and the Shazam app on your phone will recognize that as the correct song, and your phone will, indeed, then provide you with the prized photos. One needn’t even see the Spider-Man film, let alone wait for it to open in a theater near you. In any case, the second and more pressing matter is that one needn’t stay until the end credits of the new Spider-Man film to activate the Shazam code with the Alicia Keys song. For reference, below is an uncharacteristically stern Shazam, drawn by Jeff Smith (best known for his work on Bone): A second-tier, if beloved, character from another universe entirely means nothing when there are already two Quicksilvers running around in your own. Sony is already engaged in a cold war with other studios among whom the Marvel universe of characters is subdivided. Would it have been too difficult to sign up, instead, with Soundhound, or MusixMatch, or the elegantly named Sound Search for Google Play, among other song-identification services? Perhaps none of this matters. The first of these things that Sony Pictures may not have considered is that Shazam shares a name with a superhero from a rival comics publisher, DC. (It should be noted that the Keys song is itself a sort of cross-promotion. Doing so brings up a special opportunity to add, for free, photos that hint at members of the Sinister Six - villain characters from Sony’s rapidly expanding Spider-Man franchise - to their personal photo galleries. Viewers can then use the Shazam app to identify the song.
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STRETCHMO QR CODES SONIC MOVIE
The Sony-Shazam promotion involves viewers of the Spider-Man movie waiting until the end credits, during which the Alicia Keys song “It’s On Again” is heard. Expecting extended discussion about Peter Parker’s doomed romance with Gwen Stacy or the rise of his frenemy Harry Osbourne to lead the high-tech firm founded by his father, instead there was news of an intriguing little digital-audio phenomenon. The film in question, The Amazing Spider-Man 2, opens this Friday, May 2, in the United States. I first read about this promotion this morning on io9.com, because pretty much the first thing I read every morning is Morning Spoilers on io9.com. There are at least two things that Sony Pictures marketing executives did not consider when preparing a cross-promotion between its new Spider-Man film and the song-identification app Shazam.